2024
Duolingo
Role
Concept, Art Direction, and Copy Writing
Instructor
Jay Marsen and Lex Beltrone
One Show Young Ones Merit / Shortlist😎
Create a buzzworthy idea that taps into fandoms and help them get more out of what they love.
Background
People love the idea of learning a new language, but the learning process can be challenging, often leading us to quit too soon.
For K-drama fans, learning Korean isn't about adding a skill but removing the barrier between themselves and the stars they love.
Idea
Duolingo launches 'Duo Oppa,' a 10-episode interactive K-drama series for fans to learn Korean directly from their favorite oppas.