Sophia Lee - Art DirectorDuo Oppa
2024


Brand
Duolingo

Role
Concept, Art Direction, and Copy Writing

Instructor
Jay Marsen and Lex Beltrone

One Show Young Ones Merit / Shortlist😎
Challenge

Create a buzzworthy idea that taps into fandoms and help them get more out of what they love.


Background

People love the idea of learning a new language, but the learning process can be challenging, often leading us to quit too soon.
Insight

For K-drama fans, learning Korean isn't about adding a skill but removing the barrier between themselves and the stars they love.


Idea

Duolingo launches 'Duo Oppa,' a 10-episode interactive K-drama series for fans to learn Korean directly from their favorite oppas.







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