The Rizzy Meal2024
Fanta
Role
Concept, Art Direction, and Copy Writing
Team
Jungmin Kim and Jennie Choi
InstructorGio Serrano
Create a headline-worthy Fanta brand act demonstrating its role in pop culture.
Background
In 2023, the word, “rizz” became the
IT word for Gen Z.
To be a rizz god, you have to be yourself and have just the right amount of unseriousness.
Idea
Fanta teamed up with McDonald's to launch the Rizzy Meal, a fun way for Gen Z to express themselves.
The campaign included limited-edition meals, toys, and billboards with rizzy pick-up lines, helping people embrace their inner rizz god.