Sophia Lee -  Art Director

The Rizzy MealFanta  |  2024
When Gen Z crowned ‘rizz’ word of the year, Fanta and McDonald’s dropped the Rizzy Meal with toys, billboards, and limited editions that let everyone embrace their inner rizz god.









What’s in the box?
Flirting is both art and science. So we created the Rizzy Meal, 
from food to toys, to give Gen Z the perfect formula for shooting
 their shot.      




OOH
  Fanta needed to speak Gen Z’s love language, and we answered with Rizz-Master billboards that transformed streets into flirting arenas and showed the brand’s got rizz.




           
    



Back