Sophia Lee - Art Director Thayers
Thayers  |  2025  |  McCann NY

In a world filled with trends such as glowy skin and glazed donut looks, people with naturally oily skin struggle to participate. Thayers Oil Balancing Jelly Toner balances out the conversation, and your skin, FOR PEOPLE THAT SHINE.










ProblemWe started by having out influencer partners, Emma Slater and Miguel Harichi, talk about their struggles with oily skin and how it causes them to be shiny on camera.


                                                               



Solution
hen, both Emma and Miguel came back to social with the ultimate solution to take the shine out from their skin and put it back into their everyday life: Thayers Oil Balancing Jelly Toner.


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Product Teasers
We teased the product through fun social videos that lean into the products unique texture and color on Thayers’ account.



              


                                                                                               


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