2024
Durex
Role
Concept, Art Direction, and Copy Writing
Team
Jungmin Kim
Instructor
Gio Serrano
Help Durex break down barriers to
sexual freedom.
Background
Many struggle with doubts about their performance and aim to impress their partners.
During intimate moments, a guy's struggle with unclasping a bra can really kill the mood. Despite receiving tips in sex ed, crucial skills like this were overlooked, leaving many men feeling inadequate.
Idea
Durex launches "Unclasp Me", a playful campaign that turns a nerve-wracking moment into a confidence-building experience through a Bra Condom Pack, interactive billboards, and a Tinder collab, helping people let go of pressure and embrace the moment.